Roland Friedman, MD
Urology
About Me
Biography
When I was growing up, biology was always my favorite subject. I knew that I wanted to have a career that would allow me to explore this interest. As it worked out, my high school AP biology teacher was a great inspiration and helped kindle my interest in medicine.
I approach the care of my patie...
Languages
- English
Gender
Male
What I Treat
Specialties
- Urology
My Medical Background
Medical school
Medical College of Virginia (1988)
Internship
General Surgery - Medical College of Virginia (1989)
Residency
Urological Surgery - Duke University Medical Center (1995)
General Surgery - Duke University Medical Center (1990)
Board certifications
- Urology
Years of experience
undefined+ years of experience
Insurance Details
Before your appointment, verify with your insurance provider that this Novant Health location accepts your coverage. Some insurance plans may not be accepted at certain Novant Health locations where this provider is on staff.
We recommend you contact the clinic before your appointment with any additional insurance questions.
Reviews
Ratings by Category
Verified patient
Oct 2024Quality patient care at its best!!
Verified patient
Oct 2024Dr. Friedman is very professional & has taken care of me for years
Verified patient
Oct 2024Dr . Friedman is a caring and knowledgeable professional provider. The staff is hateful. Also, there is only one bathroom for the patients in an extremely busy Urology office. Every patient must provide a urinalysis, but only one restroom. Why?
Verified patient
Oct 2024Could not ask for a BETTER DOCTOR & STAFF THEY ARE THE BEST!!!
Verified patient
Oct 2024Great people in this office. Thank you
Verified patient
Oct 2024Dr Friedman is awesome he takes an interest in you and your health
Verified patient
Oct 2024great server's
Verified patient
Oct 2024I feel that Dr Friedman really cares about his patients. The nurse is also caring. She made me feel like my health issues are important to them.
Verified patient
Oct 2024Dr Friedman is a great doctor trust him in all decision
Verified patient
Oct 2024A professional staff that treats you like family.
Verified patient
Oct 2024Always have good visits at Novant facilities.
Verified patient
Oct 2024Verry nice especially since i was late getting to the appointmernt.
Verified patient
Oct 2024Staff was amazing! Dr. Friedman made sure to suggest an ultrasound procedure to make sure everything is safe. It seems the staff goes the extra mile to make sure you're in top health.
Verified patient
Oct 2024I have always had the treatment I needed from Novant Urology. They have a great team ... Ryan Moore
Verified patient
Oct 2024Dr Morris Friedman is one of the most caring and competent physicians that I see. As busy as he must be I always know he will respect and answer any questions I may have.
Verified patient
Oct 2024Very informative very personal and think a lot of Dr Friedman a lot of the doctor
Verified patient
Sep 2024I have the utmost confidence in my doctor.
Verified patient
Sep 2024Great team
Verified patient
Sep 2024Great first experience!
Verified patient
Sep 2024The excellent ratings say it all. Dr. Steadman and staff were very caring, friendly, and professional.
Verified patient
Sep 2024Great experiance
Verified patient
Sep 2024Dr. Friedman and the care team and front desk folks ate always wonderful. I visit every 6 months and it's always as much of a pleasure as a urology exam can be.
Verified patient
Sep 2024Very professional
Verified patient
Sep 2024Thank you for the concern
Verified patient
Sep 2024Lucky me to be enveloped by caring brilliant professionals
Verified patient
Sep 2024Dr. Friedman has a wonderful bedside manner.
Verified patient
Sep 2024Very satisfied
Verified patient
Sep 2024Dr. Friedman is a wonderful and caring doctor. He has done a bladder cancer surgery on him and since 2020 had checked him every 6 months until this time which was 1 year. Everything was good so he don't have to go back for another year unless he has a problem. Great doctor!!!
Verified patient
Sep 2024Dr Friedman is an amazing Doctor! Very personable in addressing my concerns! Would highly recommend him to anyone having prostate issues!!
Verified patient
Sep 2024Great Dr visit if there is such a thing
Verified patient
Sep 2024My wife and my friend now they are patients because the way they treat me and I recommend them to the doctor...?❤️? The doctor is very firm fair and consistent he's very compassionate. We need more doctors like him God bless him.
Verified patient
Sep 2024I really trust and respect Dr Friedman
Verified patient
Sep 2024Wonderful Doctor and staff
Verified patient
Sep 2024Dr Friedmanis a great and caring doctor.
Verified patient
Sep 2024Much Improved Clinical Care!
Verified patient
Sep 2024Dr Friedman is a lifesaver. With great knowledge and skill, he diagnosed my cancer, then directed my treatment. I remain cancer-free!
Verified patient
Sep 2024couldn't ask for any better are or service!
Verified patient
Aug 2024Thanks to Dr. Morris Friedman and staff for looking after me for all the past years!
Verified patient
Aug 2024Excellent care.
Verified patient
Aug 2024Dr Friedman has been my doctor for many years. He always treats me with respect and professional courtesy.
Verified patient
Aug 2024Dr. Friedman was very friendly and listened intently to my concerns. During the visit he treated me with respect and dignity. He developed a care plan that addressed my needs and even followed up closely and promptly after my visit for additional concerns. I would recommend Dr. Friedman to anyone in need of urological services. Additionally, the lab team members were very kind and treated me with great respect and care.
Verified patient
Aug 2024Very good experience!
Verified patient
Aug 2024They were great and treated me as well as could be expected.
Verified patient
Aug 2024Dr. Friedman and the staff were great. They make you feel confident and safe from the beginning until the end of the appointment.
Verified patient
Aug 2024Dr Friedman is excellent!
Verified patient
Aug 2024I have no complaints I've been going to this office several years now and I appreciate the care every one gives me each time
Verified patient
Aug 2024Dr Friedman is very thorough and conscious.
Verified patient
Aug 2024Doctor & staff was very courteous & professional!
Verified patient
Aug 2024Dr. Friedman is excellent and I trust him completely but the system that I am not happy with. I needed to see him urgently, called the office, explained why I was calling and was told that he had no availability until December and that I should try to see my primary care doctor. My primary care doctor (not affiliated with Novant) came through for me since her office always has a PA or Nurse Practitioner to see emergency patients. They ordered a series of tests, worked diligently to get them done the same day and I gave copy of the results to Dr. Friedman. I contacted the office one more time via MyChart and finally was able to see him 12 days after I felt sick. It is a shame that the system is set up in such a way that we can’t see a doctor who we trust when we need it, or that no PA is available at the office. I guess the system cares more about profits than the patients.
Verified patient
Aug 2024Many thanks to Dr Friedman! Years ago, because of his experience & knowledge, he noticed something that eventually saved my life! Again, thanks Dr Friedman!
Verified patient
Aug 2024Dr Friedman was very friendly and knowledgeable!
Verified patient
Aug 2024I would like to personally thank Dr Friedman for always taking care of me in the most professional way!
Verified patient
Jul 2024Was okay friendly and staff was nice
Verified patient
Jul 2024Dr. Friedman is the best. Truly a blessing.
Verified patient
Jul 2024Dr Friedman and his staff do an excellent job. Last minute work in appointment with an unscheduled procedure included….
Verified patient
Jul 2024Every single medical professional within this facility, is absolutely the finest people with smiles and caring hearts:) As a medical professional, I really cherish and appreciate all they offer!! Way to go team!!
Verified patient
Jul 2024All team members worked together for my health benefit. Very impressed.
Verified patient
Jul 2024Dr. Friedman is an excellant doctor. He and his staff show they truly care about you.
Verified patient
Jul 2024Dr. Friedman has excellent beside manners and he is attentive while listening to your needs. Would definitely recommend for urological medical needs.
Verified patient
Jul 2024Dr. Friedman was very friendly and explained things very clearly.
Verified patient
Jul 2024Ever Fun to have this procedure bit Morris does the best he can to perform it perfectly.
Verified patient
Jun 2024The staff members were a perfect mix of warmth and professionalism.
Verified patient
Jun 2024Thank you for everything u have done so far
Verified patient
Jun 2024One fine staff
Verified patient
Jun 2024Both the doctor and the lab staff were everything I needed. I trust the practice with my care.
Verified patient
Jun 2024The visit went well and what I learned about my problem, I understood what he had explained to me and all the staff was great and made me feel comfortable.
Verified patient
Jun 2024Dr Friedman and all support individuals were excellent as always.
Verified patient
Jun 2024Everybody was especially professional
Verified patient
Jun 2024The visit went great as usual. The Dr. and total staff I encountered were courteous, friendly, very professional. Tried to answer any question I had. Thanks for the experience.
Verified patient
Jun 2024Dr Friedman is the best urologist in Winston-Salem by far.
Verified patient
Jun 2024Excellent experience!
Verified patient
Jun 2024Dr. Friedman was excellent He really cares about his patients. Highly recommend him . He has been a God send. Cannot thank him enough. Also his staff is very good.
Verified patient
Jun 2024I was promptly seen and diagnosed, and the doctor was extremely informative about my condition.
Verified patient
Jun 2024Dr. Friedman is a great doctor and the staff is also great to work with. Happy that we were able to get in with this practice and especially our doctor.
Verified patient
Jun 2024Dr Friedman’s care is exemplary—he’s a careful listener and makes recommendations based on my clearly expressed needs. I have absolute confidence in his care of me.
Verified patient
Jun 2024My experience was excellent. Dr. Friedman is excellent and has worked hard to help me with my issues. He and his staff are knowledgeable, patient, caring, and kind to me, which I appreciate greatly.
Verified patient
Jun 2024Dr Friedman seemed to be a personable , caring individual. Had a ready smile and engaging personality which helped put me at ease and genuinely seemed to be interested in my situation.
Verified patient
Jun 2024Absolutely fantastic Doctor. I am truly blessed to be in his care. Thank you ALL
Verified patient
Jun 2024Very good experience! Dr. Friedman and the staff were all outstanding.
Verified patient
Jun 2024Dr. Friedman and his staff were very knowledgeable, professional and kind.
Verified patient
Jun 2024Dr. Friedman and staff are caring medical professionals.
Verified patient
May 2024Quick efficient practical. Answered a of questions.
Verified patient
May 2024I think I am fortunate to be in the care of Dr. Friedman and his assistants.
Verified patient
May 2024Good job.
Verified patient
May 2024Dr Friedman and his staff are outstanding
Verified patient
May 2024I have been seen by Dr Friedman for years. He performed surgery on me, which went well. I have always been treated extremely well by him and the whole staff. Always received prompt results of blood tests via phone calls.
Verified patient
May 2024I have been seeing Dr. Friedmond for 5 years. I have never had 1 complaint. I am very pleased with this practice.
Verified patient
May 2024Always on time and friendly.
Verified patient
May 2024Dr. Friedman covered everything and helped me make the right decision for my healthcare needs.
Verified patient
May 2024The doctor was exceptional in the way he treated me.
Verified patient
May 2024Both doctor and nurse were very thorough, gentle, and assuring. I really appreciate the personal care and support they gave me.
Verified patient
May 2024The doctor and staff were excellent. Everyone was so nice. Very happy with my visit.
Verified patient
May 2024First time using a urologist and I was very pleased.
Verified patient
May 2024Dr Friedman is & has been a very personable & conscientious MD who i definitely would refer others to. He's a credit to the medical profession!
Verified patient
May 2024As always, very efficient visit
Verified patient
May 2024everyone was professional and friendly
Verified patient
May 2024I think all of my Novant doctors can be trusted and I especially like Dr Friedman. He is a really nice guy and I believe an excellent Urologist. He is caring and interested in helping me achieve my medical goals.
Verified patient
May 2024Job well done.
Verified patient
May 2024I am very grateful for the care that has been provided for me by Dr Friedman and his staff from day one up to now.I feel comfortable in his knowledge of my situation and how far I have came under his care and affiliates.Great facility as well.
Verified patient
Apr 2024I felt very comfortable and was well informed and referred to another expert for another issue that I am having that was explained to me. It was really nice to hear a doctor actually explain everything to me.
Verified patient
Apr 2024Dr. Friedman was very attentive and patient. The entire staff was friendly and helpful.
Verified patient
Apr 2024Problems getting x-ray transferrred to doctor’s computer to be read. Electronics tech needs to be readily available. Doctor was great!
Verified patient
Apr 2024I have total confidence in Dr. Friedman. He has demonstrated a level of dedication and concern for his patients that gives me a peaceful feeling when he is in charge of my health needs. I wish more doctors were like him. People would have a different appreciation for them.
Verified patient
Apr 2024Dr. Friedman , is a fine doctor and I'm very pleased with the care he provides for me.
Verified patient
Apr 2024Very caring informative and thorough
Verified patient
Apr 2024Dr. Friedman is a wonderful doctor.
Verified patient
Apr 2024Dr Friedman is a very good doctor, insightful, caring and compassionate. He is very experienced and I consider him my friend.
Verified patient
Apr 2024The staff was courteous and respectful.
Verified patient
Apr 2024I felt very disrespected doing my examination. The doctor did not use his bedside manners during my examination and I he hurt me doing the examination and I will never ever be back there again
Verified patient
Apr 2024Everyone in the office are very professional
Verified patient
Apr 2024Thanks for treating me well.
Verified patient
Apr 2024Dr. Friedman is an excellent health provider.
Verified patient
Apr 2024Dr. Friedman is an excellent doctor. He is friendly, personable, professional, and knowledgeable. He and his staff do a very good job.
Verified patient
Apr 2024Dr Friedman is wonderful!
Verified patient
Mar 2024Excellent provider
Verified patient
Mar 2024Dr. Roland M. Friedman is a topnotch physician all the way, highly competent, courteous, takes the time necessary to understand my case, and to devise a reasonable plan of care.
Verified patient
Mar 2024Ok
Verified patient
Mar 2024Very good appointment felt comfortable and all my questions answered. Could not be happier with my visit.
Verified patient
Mar 2024Dr Friedman is an excellent doctor. He is interested in your health, concerned when something isn't right.
Verified patient
Mar 2024dr friedman is the best and so is the staff
Verified patient
Mar 2024Always pleasant experience Very organized and efficient Professional staff
Verified patient
Mar 2024So very happy with this visit. My GPS had me out in the weeds and 30 minutes late for my appointment and they worked me in anyway. So good to not have to make another trip at a later date.
Verified patient
Mar 2024It was a very good experience.
Verified patient
Mar 2024Thankful for personalized care.
Verified patient
Mar 2024Dr Friedman and his staff were great! I am thankful to have Dr Friedman as my urologist! Excellent care!
Verified patient
Mar 2024Dr Friedman is tops.
Verified patient
Mar 2024Dr. Friedman is such a wonderful person!
Verified patient
Mar 2024Fantastic staff.
Verified patient
Mar 2024Excellent service as always with Dr Freidman
Verified patient
Mar 2024Dr Friedman and his staff were exceptionally courteous and competent. I have bragged about them to my friends and family.
Verified patient
Mar 2024Always a pleasure to see Dr. Friedman!
Verified patient
Mar 2024Dr Friedman and entire staff were all excellent. Very appreciative to have this level of support and service.
Verified patient
Mar 2024Very friendly
Verified patient
Mar 2024Great service
Verified patient
Mar 2024Dr Friedman is excellent in his medical field. Everyone there is respectful and courteous and always professional.
Verified patient
Feb 2024It was my first visit but the Dr. was very nice. He explained what his plan was for me. So I feel confident that he knows his business. So my first impression all around was good.
Verified patient
Feb 2024Dr Friedman is my favorite health care provider. I fully trust him.
Verified patient
Feb 2024Dr Friedman is an excellent Dr and I fully trust him with my care. His staff was very courteous and caring. Glad I have him as a Dr.
Verified patient
Feb 2024Dr Friedman and his staff are the best!!
Verified patient
Feb 2024Very pleasing person to meet with
Verified patient
Feb 2024Very efficient staff. Personal & friendly
Verified patient
Feb 2024The staff were very courteous and personable.
Verified patient
Feb 2024Professional experience
Verified patient
Feb 2024Dr. Friedman is a wonderful and knowing Doctor.
Verified patient
Feb 2024I'm always pleased with my treatment by the Dr and the Nurses every one are very kind and very attentive they do all they can to make me comfortable I appreciate that very much
Verified patient
Feb 2024Trust Dr Freidman
Verified patient
Feb 2024I’m blessed to have Dr Friedman caring for me. He is outstanding. Thank you.
Verified patient
Feb 2024Always a good experience with providers at Novant.
Verified patient
Feb 2024I appreciate your office getting me in to see a doctor as soon as you did.
Verified patient
Feb 2024Good visit
Verified patient
Feb 2024A 5 Star rating. Dr. Friedman and his staff were outstanding Dr R Friedman is , courteous, friendly and yet professional. I always leave his office feeling confident and content.
Verified patient
Feb 2024Dr. Roland Friedman is AWESOME!!!!! He listened to my every concern and question. I am very grateful to have met him. The nurses and front desk staff is AWESOME!!!! Thank you Jesus for very knowledgeable people that really care about what they do to help people in the time of need. This was a very amazing experience. Thank you ??????????
Verified patient
Feb 2024Professional courteous and friendly!
Verified patient
Feb 2024I trust Dr Friedman with my urology healthcare
Verified patient
Feb 2024I have used Dr. Friedman for several years now and fully trust him with my healthcare needs.
Verified patient
Feb 2024I think I have a very fine doctor in Dr. Key. He listens and is very helpful.
Verified patient
Feb 2024Experience was better than I expected.
Verified patient
Feb 2024Dr Friedman is simply the best!
Verified patient
Feb 2024They were great ?
Verified patient
Feb 2024Outstanding doctor who goes the extra step to provide personal care and embodies what a true doctor should be in meeting all the needs of a patient
Verified patient
Jan 2024Dr. Friedman is an excellent physician and a very caring and knowledgeable professional.
Verified patient
Jan 2024Dr. Freidman cares about his patients and so does the staff that works in his office.
Verified patient
Jan 2024I went to Dr. Friedman for the first time on 01/24/2024. His staff was very polite. Dr. Friedman himself was very professional, polite and calming. 1. He explained what the scans revealed in terms that I understood. 2. He showed me every scan and explained where the kidneys, bladder and prostrate were and their purposes. 3. He showed me on the wall chart where all the organs were and where my issues were. 4. He explained everything in detail in “layman terms “ so that my wife I were fully able to understand. Dr. Friedman made the entire exam and visit so calming. I was very nervous to say the least. I highly recommend Dr. Friedman and will be back.
Verified patient
Jan 2024Dr. Friedman is an excellent doctor.
Verified patient
Jan 2024Dr. Friedman is a Godsend - I can’t recommend him highly enough. He listens, he genuinely cares, he’s kind, wonderful bedside manner, super smart. We feel blessed to have him as a care provider.
Verified patient
Jan 2024I really like Dr. Friedman. I feel he is thorough and thoughtful in his practice.
Verified patient
Jan 2024He was professional & courteous as usual
Verified patient
Jan 2024The experience was great.
Verified patient
Jan 2024Dr. Friedman and his attending Nurse during the biopsy were THE BEST. I have trusted Dr. Friedman as my Urologist for over 22 years
Verified patient
Jan 2024It calmed me down about the near future of my concerns and what I can expect to happen to my body and what will be checked by the doctor and medical staff.
Verified patient
Jan 2024Always get excellent advice and help from Doctor Friedman
Verified patient
Jan 2024Helpful
Verified patient
Jan 2024Great care appreciate all the hard work
Verified patient
Dec 2023Dr. Friedman is very caring and is very good!
Verified patient
Dec 2023Dr Friedman has performed miracles for many years and cured serious health problems and I would recommend him to others in my family As I have in the past.
Verified patient
Dec 2023excellent care Dr.&staff
Verified patient
Dec 2023Dr Friedman was great
Verified patient
Dec 2023Dr. Friedman has provided care for me over 20 years. His personal care and knowledge are exceptional.
Verified patient
Dec 2023Had a good experience with Dr. Freeman and his staff.
Verified patient
Dec 2023Morris Friedman is an exceptional physician and I trust him completely and absolutely regarding my medical care
Verified patient
Dec 2023Dr. Freidman is an excellent doctor. He cares about his patients.
Verified patient
Dec 2023Great Team!
Verified patient
Dec 2023One of the nicest physicans that I have met lately. He listened to my concerns and made me feel like he was interested in me on my First visit. Very impressed with his personality
Verified patient
Dec 2023Dr. Friedman I trust him with my whole life
Verified patient
Nov 2023Great doctor. Enjoy my visits because he cares about my health. Nurses and staff great
Verified patient
Nov 2023Dr. Friedman was polite and professional. He allowed me to speak and tell him what I was experiencing. Although the situation does not look dire, a couple of more detail tests will be scheduled to rule out more serious issues. We would be amiss if we didn't (his words) :)
Verified patient
Nov 2023Dr. Friedman is a great doctor. He is knowledgeable but also reassuring and personable. I would and have referred friends to him for care.
Verified patient
Nov 2023Professional, patient, and prompt
Verified patient
Nov 2023Great informative visit. Dr. Friedman was very pleasant and we felt very comfortable with him.
Verified patient
Nov 2023Dr Friedman and his staff are excellent
Verified patient
Nov 2023Dr. Friedman was very personable and very nice. I'm very glad to be a patient of his.
Verified patient
Nov 2023Professional staff and services.
Verified patient
Nov 2023Dr. Freidman is a terrific medical professional. Glad he is my physician.
Verified patient
Nov 2023Dr. FRIEDMAN is one of the best Dr.'s I have seen, He listens to his patients and that alone causes less stress for all patients. I have felt better with his treatment options and I highly recommend anyone if they need an Excellent Doctor.
Verified patient
Nov 2023A very good Dr he told me everything about my problems and what he was going to do about it
Verified patient
Nov 2023Very smooth process and great staff at all levels.
Verified patient
Nov 2023Dr. Friedman listens well and explains options well. I'm confident I'm getting good care from his practice.
Verified patient
Nov 2023Staff was great and also the doctor! He came highly recommended friends m family and friends. He cared for my mother and my father in law. He is both personal and explains things in a way that you can understands. He and his staff rate a high review!!
Verified patient
Nov 2023Dr Friedman is great. Takes him time, very present with me.
Verified patient
Nov 2023Dr. Friedman is an excellent doctor and human being
Our Ratings Process
Reviews are only displayed for Novant Health team members who have accumulated 30 or more patient surveys in a 12 month period. Patient surveys are not collected from patients seen at an urgent care, emergency room or behavioral health clinic.
Location
Wheelchair accessible
2010 Baldwin Lane
Winston-Salem, NC 27103
Phone: 336-277-1717
Fax: 336-277-1718
Wheelchair accessible
1730 Kernersville Medical Parkway, Suite 303
Kernersville, NC 27284
Phone: 336-564-4430